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Founded 2021 ยท Indie & Independent

We build software that actually works for the people using it.

SaaSify is a small, independent software company on a mission to replace clunky, overpriced enterprise tools with focused, affordable SaaS solutions that agencies and developers actually love.

Why we exist

Great software should be obvious, affordable and built by people who actually use the same tools they sell.

Our story

Born from real frustration, not a whiteboard.

Every SaaSify product started as an internal tool we built to stop banging our heads against ugly, expensive software. When other people asked to use them, we knew we were onto something.

2021
The scrappy beginning

Built the first internal tool โ€” a job-cost tracker โ€” to solve a billing nightmare at a client project. Shared it with two friends. They loved it.

2022
First paying customer

Launched WP Health Check publicly. Within a week it had paying users. Proof that scratching your own itch can pay the bills.

2023
Product two, three and four

Expanded to Storage Biller and Website Build Tracker after repeated customer requests. The SaaSify product family was taking shape.

2024
A proper team

Brought on design, growth and customer success. Went from "solo dev side project" to a focused small team with a shared mission.

Now
Still building

Four solutions, thousands of users, zero enterprise BS. We are still the same team that cares deeply about every support email.

What drives us

Six principles we actually follow.

Solve the real problem

We dig past the surface request to find the actual pain. No bloat, no distraction โ€” just tools that fix what needs fixing.

Ship fast, learn faster

A working product in users' hands beats a perfect spec in a deck. We iterate in the open and use real feedback to steer.

Ruthless simplicity

Every feature is a liability. We add only what genuinely earns its place and regularly cut what doesn't.

Customer-led, always

Our roadmap is a direct reflection of support tickets, interviews and usage data. Your frustration is our backlog.

Remote & async by default

We write things down, document decisions and avoid the meeting that could have been a doc. Everyone works in their best environment.

Transparent by design

Public roadmap, honest changelogs, real pricing โ€” no dark patterns. We build the trust we expect from tools we use ourselves.

By the numbers

Small team. Real impact.

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Team members

How we work

No fluff. No theatre. Just build.

Small team, big output

A tight team with no middle management means decisions happen fast, context is shared freely and everyone knows why they are doing what they are doing.

Solutions that pay for themselves

Every solution we ship must save users more time or money than it costs. If the maths does not stack up for the customer, we rethink the solution.

Genuinely human support

No AI deflection bots, no ticket queues stretching to next week. Real people reply and we follow up until the problem is actually solved.

What we make

Four tools. One focused team.

Each product started as a tool we needed ourselves. We polished it, priced it fairly and made it available to everyone.

The team

The people behind the pixels.

We are a small, distributed team that believes good software and good culture are two sides of the same coin.

Alex Morgan

Founder & Lead Engineer

Former agency dev turned indie hacker. Spent 10 years building custom tools for clients before deciding to productise them properly.

Jordan Kim

Product Design

UX obsessive who believes great software should feel inevitable. Makes sure every interface is so clear it needs no instructions.

Sam Rivera

Customer Success

The voice of the customer in every product decision. If you have emailed support and got a helpful reply, that was Sam.

Taylor Chen

Growth & Marketing

Data-driven storyteller who writes docs, runs experiments and keeps the lights on. Loves a good spreadsheet and a strong espresso.

We are hiring

Want to build the future of SaaS with us?

We move fast, keep the team lean and care deeply about craft. If that sounds like your kind of work, we would love to chat.